Trump Administration Threatens Net Neutrality

Tom Wheeler, the previous chairman of the FCC, utilized his last public speaking engagement before leaving office to caution organizations and buyers that their choice of cloud services and business applications could be extremely constrained if the approaching organization strikes down the 2015 open internet arrangement that he and his team set up. This request situated the FCC’s unhindered internet control that keeps Internet Service Providers from abating or blocking activity on their systems. This gives all activity level with circumstance and speed and counteracts arrange bias.

Wheeler additionally demonstrated sympathy toward the Internet of Things, a territory of financial development that is rapidly getting to be distinctly top of brain to numerous organizations and strategy creators in Washington.

“[T]he development of the web of things is another territory that relies on upon the open network of those things,” Wheeler said. “On the off chance that ISPs can choose subjectively which IoT gadget can be associated, or support their own IoT action over their rivals, the splendid eventual fate of IoT diminishes.” Wheeler proceeded, “As everything goes into the cloud, the capacity to get to the cloud free of guardians is basic. In the event that ISPs get the chance to pick which applications and mists work superior to anything others as far as get to, speed and dormancy, they will control the cloud future,”.
Wheeler’s position may not be an unexpected now but rather given his past as a lobbyist for the link and remote area his support of internet fairness may come as a stun.

Bill Wilson, an expert for BBL, Broadband Landing, stated, “Wheeler might underplay the earnestness of the circumstance. Internet fairness is the greatest arrangement that nobody truly gets it. On the off chance that customers and private companies really acknowledged what the web would look like after it was purchased and sold by substantial partnerships that was be stressed. This would be every one of that was being discussed.”

Wheeler has a similar question numerous organizations do, specifically will Trump disassemble an arrangement that is unmistakably working? With republicans straightforwardly contradicted to internet fairness things do appear to be desperate for the approach.

Wheeler’s discourse not just goes about as a notice to the approaching organization additionally unmistakably endeavors to extend the extent of the internet fairness wrangle all in all. Shopper effect of the open web request is quite often the lead in any talk of internet fairness yet here Wheeler’s concentration was on the threat to organizations and their expanding utilization of distributed computing. Interference or the moderating of these administrations is more damaging than a video playing moderate. Organizations may be required to totally change back office administration frameworks. An organization like could have their client base separated between clients that have an ISP that permits their activity and ISP’s that won’t. Circumstances of this sort could be rehashed crosswise over numerous business administrations. On the off chance that AT&T purchases a firm that gives CMS to deals and advertising bunches, it is not unfathomable that they would demonstrate inclination to this firm over others.

Wheeler particularly gets out Verizon and AT&T for the “zero rating” programs that give a few organizations free access by not charging clients for the information they utilize. While this isn’t the dreaded “Fast track” unhindered internet has been attempting to stay away from, it might really be more regrettable.

Wheeler completed his discourse with, “It now tumbles to another arrangement of controllers, to another FCC and to the individuals who advocate before it and the Congress to decide the street that they need to take from here,” Wheeler said. “We are at a fork in that street. One way leads forward and alternate leads back to relitigating arrangements that are certifiably working.”

While the byway similarity fits, it’s really more extraordinary than Wheeler makes it appear. One street leads forward and alternate leads back 10 years and afterward off a precipice into a gap loaded with crocs.

15 Secret Modules Of Slumdog Emillionaire!

Slumdog eMillionaire is the latest affiliate marketing course created by Mo Latif the creator of best-selling ClickBank ebook Google Snatch.

Today Mo Latif is a super affiliate making a seven figure income every year like clockwork.

In the slumdog eMillionaire product, Latif is going to reveal to you his 15 module business model that will generate you floods of traffic.

Mo is teaching the real slumdog to millionaire techniques, tricks and secrets. The course is split into 15 modules, all with Mindmaps, Blueprints, Flowcharts and Diagrams. The whole works including step by step processes of each of the modules explained inside.

The 15 modules are packed with great information, showing you how to get unlimited FREE Traffic to your website.

Module 1 – The Plan
• What are Information Products
• How are Information Products Sold
• What’s Required Of You
• Blueprint
• Mindmap
Module 2 – The Groundwork
• Selecting a Niche
• Researching a Potential Product
• Keyword Research
• Checking Out the Competition
• Selecting a Product
• Blueprint
• Mindmap
Module 3 – The Merchandise
• Going it Alone
• Outsource the Work
• Modified Private Label Rights
• Record Interviews with Experts
• Bundle up Resale Rights Products
• Bonuses
• Putting the E-Book Together
• Layout
• PDF Converter
• Save As
• Congratulations
• 2 Blueprints
• 2 Mind Maps
Module 4 – The Perks
• Increasing Your List of Buyers
• Low Cost Products
• Running a FSO
• Price Increase Sales
• Upsells and OTO’s
• Thank You Page Promo
• Contribute To an OTO
• Contribute to a Product
• Special Events Promotions
• Cross Promotion
• Downsells
• Blueprint
• 11 Mind Maps
Module 5 – The Cash
• Where to Start
• Your Goal
• The Numbers
• What’s in it for me?
• Blueprint
• Mind Map
Module 6 – The Realm
• Selecting a Domain Name
• Keywords
• Links
• Registration
• Selection
• Hosting
• Set up Your Hosting
• The Web Site
• Graphics
• Planning and Prep
• Getting Started
• The Wizard
• Design
• Testing a Landing Page
• 2 Blueprints
• 2 Mind Maps
Module 7 – The Pitch
• The Story
• Introduction
• Conclusion
• Heading
• Sub-Headings
• Testimonials
• FAQ’s
• Terms and Conditions
• Money Back Guarantee
• Images / Screenshots
• List of Benefits
• Blueprint
• Mind Map
Module 8 – The Handshake
• Thank You Page
• Protection
• Blueprint
• Mind Map
Module 9 – The Logistics
• Pro’s
• Summary
• Clickbank Account And Approval
• Blueprint
• Mind Map
Module 10 – The Showroom
• The Surest Way to Get a Yes
• Pre-Sell Emails and Advantages
• Follow up Emails
• Writing Promotional E-Mails
• Tools for Promotion
• Blueprint
• Mind Map
Module 11 – The Guardian
• The Guardian
• Blueprint
• Mind Map
Module 12 – The Traffic
• Building Free Traffic
• Forums
• Press Release
• Reviews
• Articles
• Online Communities
• Blogs
• Ezine
• JV Partners
• JV Brokers
• Finding Back Links
• The Social Networking Phenominon
• Blogging
• Podcasting
• Video
• Social Networking Sites
• 3 Blueprints
• 2 Mind Maps
Module 13 – The Home Run
• Step 1: Get The Email Address
• Step 2: Turn Them Into “Subscribers”
• Step 3: Send Out The Newsletter
• Step 4: Promote A Front-End Product
• Step 5: Add To “New Customer” List
• Step 6: “Just Checking Up On things”
• Step 7: Build On The Relationship And Good Feelings
• Step 8: Grow The Business At Zero Cost!
• Step 9: Get Hot, New Product Ideas
• Step 10: Keep The Ball Rolling
• Blueprint
• Mind Map
Module 14 – The Network
• The Mechanics
• Relationship Building
• How To Create Trust And Respect
• The Faster You Learn The Faster You Earn
• Migrate Buyers
• Give Them A Break
• Blueprint
• Mind Map
Module 15 – The Aftermath
• Conclusion
• Blueprint
• Mind Map

Now, like I said earlier, these are the same techniques Mo has mastered and he crank out 7 figures every year. If you follow all the books and videos step by step, it’s impossible to go wrong.

Brochure Stand Display

Product presentation is one important factor in attracting customers in most business industries. There are various ways on how you can present your products. Display stands are effective and convenient solution for product presentation and promotion. There are different types of display stands to choose that suits your needs. Display stands emphasize your products and give your customers a good impression.

Display stands are not only useful to retail businesses. Brochure stand display. can be used in any business. It can be used hold leaflets, literature and brochures for your office. Like any type of display stand, brochure stand displays offer convenience, efficiency and organisation in your business. Brochures display stands can be used during exhibits, conferences or seminars or even just in your office. During exhibits, conferences and seminars brochure display stands can hold your leaflets, flyers or brochures. And if you are selling books or magazines brochure display stands can also be a good alternative in promoting them.

Brochure display stands are also perfect in your reception area. And they are usually be found in bank lobbies, auto dealerships, travel agencies and other business environments. Literature can be your key in generating leads that could turn into a sale, so keep that sales sheets and brochures at your convenience and on display in brochure display stands. Having your brochures and literature organised on display stands gives an impression of professionalism. Brochure display stands are also a solution for your space- saving problems. Space is often an issue on tradeshows and exhibition and brochure display stand is a wise solution for this problem, its space- saving, convenient and efficient.

Stand-Store offers all kinds of display stand to suit your business needs. The benefits of display stands are limitless and it is a wise solution for organising and promoting your business and offers versatility, efficiency and convenience at a very reasonable cost. Our products are ideal solution for your business’ organising and promotion needs

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The Art and Science of Book Promotion – To Delegate or Not to Delegate

Backward glance

I introduced to you the concept of handling your book promotion project like a small business in its start-up stage. We also got down to the basics of one of the important tools in the small business start-up process-capitalization. In this article, we will delve into the second tool-delegation-through which you will learn whether, when, what, why, and how to delegate particular tasks in book promotion.

To Delegate or Not to Delegate

In an article from, “delegation” is described as something that is easy to talk about but difficult to do:

“… it’s a critical decision, mainly because some tasks should be handled only by you but others, which take up your valuable time, can easily be handled by someone else.”

Organization psychologist and entrepreneur, Dr. David G. Javitch, states that one of the common reasons why entrepreneurs refuse to delegate tasks is the fear of losing control over the project. Although it is a common mentality among starting businessmen to think that they are “the ‘best’ or ‘only’ person who can do the job right,” the excuse is not sound, logical, or practical when huge chunks of time, effort, and money go to waste because the boss does not want to involve or trust other people. Delegation of tasks, however, plays a significant role in business operations and must therefore be learned.

To instill the idea of task delegation in your book promotion business, let’s start with a number of things that have to be done in order to get the delegation system running like a well-oiled machine. There are three categories that need to be considered: things you are already good at; things you have no idea and never will have an idea of how to do on your own; and the unknown in between the two, or what we’ll call the “I dunno” category. Unfortunately, that third category takes up the biggest portion of the picture.

You don’t need to be a book promotion expert to gather a list of the most common 15 or 20 book promotion activities or services; the aforementioned Taleist survey is a good start. You can go to the websites of a number of firms that offer promotional services to authors. It would also be smart if you look for firms that work for traditional publishers in the area of promotion and publicity, as they are likely competent, but unfortunately very expensive. You may find them out of reach, but the goal here is for you to do your own “guerrilla” research. There are also promotional services by freelancers who can help you build your list, although the vast majority areal so too expensive, and as you hire freelancers you start to have to do much more research to vet them. The point is for you to try to learn about every promotional effort on your list, no matter how silly it sounds, so that you aren’t a ‘mark’ for unscrupulous providers.

Once you have your list, split each of these tasks into the three groups mentioned earlier:

• Things I can do

• Things that there is no way I can do on my own

• I dunno

The goal is for you to be prepared for conversations with prospective professionals who can help you get started. Knowing what you’re getting into and having an idea of what you want or the results you want to get is very important. There is an analogy that describes this goal well: you can go to an auto mechanic with no knowledge of cars, and then watch your money drain away without getting your car troubles solved. Or you can go to an auto mechanic equipped with at least the basic knowledge of how an engine, transmission, charging system, exhaust, suspension, and brake system work, and be able to not only spot the crooks, but also recognize the best value for your money honestly. In the end, it is essential to have at least a baseline education as this is, after all, your business, not the business of someone you hire.

The Chicken-and-Egg Dilemma

In terms of promotion and funding, there is a chicken-and-egg quandary. You have a budget-at least you think you have a budget. You have sales goals and therefore promotion goals. You need to fund a budget to attain your sales goals, and you need to match your sales goals to what you can realistically budget.

The first rule of thumb: Don’t spend any money on something that will put you in a dire situation. A majority of small business start-ups that fail would have survived if they could undo the mistakes they made in their first year, and the majority of first-year mistakes involve overspending. The difference between those who succeed and those who fail usually has to do with how much self-education a person did before spending the first nickel. Impatience is your enemy. I have made this mistake myself and it is an extremely painful one; avoid it.

Chicken and egg: If you do your homework, you will go through a phase where you have a list of promotional activities you think you need to have, and when you do rough estimates of cost for those parts you don’t know how to do yourself, the cost is about five times the amount you can afford. That’s normal; don’t get discouraged. Your next phase is that you either rob a bank or you prioritize all the different promotional efforts from top to bottom. Look at your “I don’t know how to do this, but it’s possible I can learn.”

Don’t go out on a limb: You probably aren’t going to become an SEO-Search Engine Optimization-expert unless you are a heavy geek (then go for it). Pick some of the services on your list and read up (Google) all the how-to articles you can find. You’ll quickly start to understand whether a particular promotional service is on the “I can do it” or “no way I can do it” list.

Breaking it down: Have you ever played to an empty room? Gave a speech when nobody showed up to listen? Started your fledgling comedian career by trying to make a bunch of empty chairs (or the bartender) laugh? It’s not a lot of fun. There is a key to book promotion that is above all other factors-you need a large audience before you can have any hope of reaching a breakeven point on book sales. To gain momentum towards being profitable, reinvest profits only in more promotion. Then do it all again for a second title.

The math is simple (and believe me, the following arithmetic is horribly oversimplified). If every week, 1 person out of every 300 in your audience decides to buy your book, and you have an audience of 150 listening to you as an author each week, you are going to sell a book every 2 weeks, which adds up to 26 books per year. If you, however, have the same sell ratio with an audience of 6000, that means 20 sales per week or 1040 books per year. That might not sound like much, but if you did your production/distribution phase well, that means $3500 in royalties, and that should be in the neighborhood of breakeven.

The reason I am mentioning audience size in a delegation article is this: if you don’t have a system that builds an audience of people listening to you, it doesn’t matter if you do everything else right; you have nothing. This should be your key when you are looking for experts in the various sections of promotion you don’t know how to do.

Unless you (or your grandson) are a geek, you are not going to be able to do the SEO on your own. You might be able to learn how to create your own Facebook fan page or Twitter account (but it may be difficult for you to make sure you have links, art, structure linking all together with book sale sites, blogs you will be writing, or other content important for you to impress people). You can tweet for sure. You are a writer; you’d better be able to tweet. However, managing a Twitter account, with all its analytics and ability to end up with big audience numbers and audience that actually pays attention to you-that has to be right. It is highly recommended that you hire a pro, at least in the first year. You probably cannot create a professional video teaser. You might be able to study press releases and distribution systems, but you need to see a few professionally made ones first before trying your hand on it.

Choosing the right people

There are four main attributes to be considered in picking your team and deciding who does what:

• homework

• integrity

• knowing yourself

• being important

Homework: To refer back to my earlier analogy, you have to prepare yourself to “talk to the auto mechanic for 10 minutes and leave him with the impression that you might be able to do a few things on your own and do them right.” Anyone who has access to Google has no excuse; there are experts everywhere trying to impress you, trying to teach you things about A, so they can provoke your interest in buying B from them. You can have a list of promotional tools and strategies and have enough knowledge to be able to talk for five minutes-or hopefully much longer-about each and every one of them. If you can’t, don’t write a check until you can.

Integrity: You have to have it, and you have to be able to recognize it in others (see the mechanic analogy above). First, you need to NOT lie to the experts-the candidates for your team-ever. There is no reason to do so. If you plan on doing 4 of the 12 promotional items yourself in your first year and 6 in the second year, they need to know that. If you are trying to educate yourself, so you can decide what you should delegate and what you should keep to yourself, they should know that too (they might, in fact, tell you clearly which goes in which column). You have to make sure that you are a good partner, as this will attract good partners for you.

Self-publishing authors have had to endure a number of firms that are predatory liars, have a large market share and have created a level of cynicism in many authors that is toxic. However, that toxic cynicism is foolish and something to be avoided at all costs. Just because Adolf Hitler lied to Chamberlain doesn’t make Jimmy Carter – or Angela Merkel – snakes. There are author surveys that show that more experienced authors (measured by number of books published) also tend to be more satisfied with the services they received from providers. These authors tend to use providers that have the highest author-satisfaction ratings. Keep your eyes open for the crooks (there is a section on how to do that in a later article in this series), but keep your eyes open with a soft heart for the good guys by being one yourself. You can be cautious with your checkbook and still maintain high character in your relations with your candidate team members. It isn’t hard to do.

Your team members have to have integrity as well. If you don’t have a great feeling in your gut about a provider, run away. If you do have a great feeling, you aren’t done with your vetting, but those candidates make the first cut.

With your knowledge of what they do, if you ask open-ended questions initially (don’t show off too much of your knowledge initially), you will be able to eliminate likable (and unlikable) cons. The good guys should give you some sense that they are protective of your interests. They should be able to tell you the bad news about what you are doing. Beware of those that have no bad news. You should be able to verify their competence and integrity from completely independent sources. I’ll give you more on this when we get to the “avoiding predators” section of the next articles.

Knowing Yourself: If you visualize yourself personally doing, say, 5 of 12 promotional efforts you and your candidate team think are needed, visualize it as if you are going to be doing it every week-some 3 or 4 times per week-forever. If the things you have picked are things that sound fun and interesting, if you try them and like them, you are probably on the right track. It may not be wise to think, I cannot stand doing this one, but I’ll grit my teeth for a year, because you likely won’t be one of those uncommon birds who will actually do it. In this arena, it would be good to ask your husband, wife, son, best friend, or trusted colleagues for their opinion of you doing A, B, and C. Once you are convinced that you know what you like and what you hate, or at least what you will do and won’t (or can’t do), you’ll be able to focus on your candidates.

Be Important: You might have to have two trusted professional providers, or you might have five. Some firms try to be all things to all people and fail, while others are actually quite good at several things. The providers need to be competent in all areas you are asking them to be; there is nothing wrong with asking them which area they are best at and which they think they aren’t. There is something very important to consider, however, when picking the final team: the more business you give them, the more important you become to them. If you ever get the feeling you won’t be important enough, walk away. It’s better to have a provider that is great at three things and good at two (provided the two are survivable, so don’t make “audience building” something you compromise on) than having five firms with each only great at one thing. You need to be important to your team members, whether it is because of money, reputation, or simply because of their personality.

Establishing author-vendor relationship through trust and honesty

You want quality, professional, well-considered work for your book. You also want to transform your book promotion into a business that is affordable to run as quickly as possible. Lastly, you want to have an honest vendor that provides and helps you with things you can’t do on your own and things you are unsure of. The way to do this is to be upfront from the beginning. You have your list. You know what parts of the list you aspire to learn to do yourself. You know what parts you will never be able to do at all, or at least not without help.

A well-done book promotion is time-consuming and therefore expensive. In your research about firms, you will see both honest and dishonest vendors that offer services that are either ridiculously costly or suspiciously cheap. On the other hand, there are also a lot of authors who have what you might call “champagne taste on a beer budget.”

Some authors approach promotional firms and freelancers with the thought that they can pay a small amount and get big, custom professional efforts and results. This is exactly the wrong way to launch a small business, primarily because it never works. Quality providers will either say no at the beginning or they will defer from your project midstream if they discover that this is your intent. If you have a prospective provider that seems to be saying yes 100% of the time, it is because they are planning on either running automated services that are ineffective, or are planning on capturing you as a client before they start charging add-on fees at every turn or trapping you in a variety of ways so it is very difficult to leave them. Run away, quickly.

Even without a certain budget to afford long-term services, you can still be a long-term client. What you need to do, however, is to be trained by the vendor to be able to do some of the services yourself after a certain period of time, so you can afford to be a long-term client. Some quality professional firms are very happy to do this. Others have policies against coaching, as they see it as a way to teach themselves out of a client. What you need to do is find those quality firms that match your honesty and openness and are willing to partner with you on that. You can also talk to them once you are sure they are among those firms you seek to help you on “Things you have no idea how to do” and the “I dunno” category. You can also ask them to help you eliminate services from your list that are bad ideas, given your situation, or just bad ideas in general.

If you’re thorough in this phase, you will be educated enough to get a decent promising start. You will be talking to a firm that can help you learn how to do part of your business on your own, as well as help you in the other parts of your business they have expertise in. A symbiotic relationship, wherein both participants benefit from one another, will be created-you will have a main vendor you can trust, and the vendor will have a long-term client. If you do this first part well, you will have established a team that has a good chance to help you launch your book promotion and make it prosper through effective marketing campaigns with higher chance to get good sales, good following, good reputation, or better yet, all of those things mentioned.

Looking forward

With the subject of delegation tackled, you are now ready to learn about the third fundamental tool in starting your own book promotion business. On the next part of The Art and Science of Book Promotion series, we’ll be discussing “expectations of returns” and how its principles apply and contribute to marketing your own title.

I’m the owner of Publish Wholesale – a publishing services firm dedicated to help independent authors by not only offering prepress production and promotion services but also by providing them with significant information about self-publishing and publishing industry in general.

Article Source:

Book Promotion: How To Promote Your Book Without Breaking The Bank

“I don’t need to promote my book – I have a book contract with a big publishing house.”

It often comes as a surprise to many authors that books do not promote themselves. And don’t expect your conventional publisher to do that for you either.

The cold had truth is you have to promote it yourself.

And while that may be a shock at first, you are by far and away the best person on this planet to promote your book.

Just follow the recommendations in this article to build the elements of your book promotion strategy.

What is Book Promotion?

It’s raising the profile of your book in your target audience’s eyes. Firstly you have to identify clearly what niche your book satisfies. And then you have to bring it to their attention.

Specifically the aim of book promotion is to take your book from being unheard of through to being a must-buy.

Here is a list of media and strategies that you should consider when creating a book promotion strategy.

Press Releases
Book Exhibitions
Media Interviews – Radio and TV
Influential Reviewers
Promotional Video
Webinars and Teleseminars
Internet Marketing
Membership Sites
Social Media
Product Launches
Conventional Advertising

Press Releases

Press releases are official statements issued to newspapers giving information about a particular topic.

To promote your book, write and issue a press release that gives details of your book. Assuming this is of interest to their readers, the release may get published verbatim, or lightly edited.

Press releases follow a standard format, and adhering to this makes it more likely yours will be adopted. You can obtain suitable templates by searching online for “press release template”.

As many journalists rely on online pr sites for their material, being present on these sites makes it very likely that your release will be picked up.

The material you supply does need to be newsworthy, of course. Sales pitches masquerading as press releases are likely to be ignored.

If you are writing about a hot topic, just an announcement of the book may be sufficient. Otherwise you may need to be creative and present controversial views or refer to current hot topics for your release to be picked up.

Book Exhibitions

The advantage of these exhibitions is that those attending are typically interested in publishing or promoting your book. Don’t expect those attending to be your target market. These are recommenders, and your job is to find those recommenders that are relevant to your market and your book.

Try to obtain a list of exhibitors beforehand, and identify those organisations to talk to. Take a stock of business cards with you.

Media Interviews – Radio and TV

For books with wide appeal this can be a great way of getting your message out. It’s a good idea to get some media coaching so that you know what to expect, and are able to get your points across succinctly in what can be a very short interview!

On radio and TV, don’t expect to get more than three minutes at most. Your answers must be focused and to the point with no waffling.

At the very least write down the top seven points you want to get across. Prepare a sheet of sample questions and answers. The interviewer may not use these, but if they do, you have confidence that you can answer them.

Sometimes you’ll be asked a question you think is not really relevant. The art is to politely answer the question they should have asked. Watch politicians, as they do this all the time.

Influential Reviewers

Getting influential people in your industry to review your book positively can be a great boost to your book’s profile. Approach these people in plenty of time, and send them a copy of your book, asking what you want.

Getting to be able to reach these people of influence can be a project in itself which requires tenacity and creativity. Always be respectful of their time and only approach them if you think they might be interested in reviewing your book.

Webinars and Teleseminars

One of the most neglected means of book promotion is that pioneered by Alex Mandossian – the teleseminar or webinar series.

Here you are interviewed in one, or a series of teleseminars. In them you reveal the content of the book in answer to your interviewer’s questions.

These can either be free or can be chargeable – especially for a teleseminar or webinar series. These packaged programmes can be sold for a significantly higher price than that of your book. So you may consider giving your book away as a bonus to people who pay for your teleseminar or webinar series.

Internet Marketing

Internet marketing includes email marketing, websites – especially blogs and podcasting.

You can provide text, pdf documents, audio extracts of your book, videos of content related to your book on your site and via emails.

You can create an autoresponder email sequence to deliver extracts from your book either as a stand-alone sequence or in conjunction with your website.

Needless to say, you should promote your book to your online list, and consider joint ventures with those people who are likely to already have your prospects on your list.

It’s very easy to publish book extracts on your blog and on article sites like If you then advertise these extracts with social media you’ll reach a larger audience.

What applies to teleseminars and webinars applies equally to podcasts. Podcasts are a complementary medium – you can podcast your teleseminar audios and your webinar videos.

And don’t forget other people’s podcasts, where you can offer extracts of your recordings to others in your field. You could even be interviewed by the podcast provider.

Membership Sites

You’ll have generated a large amount of material in writing your book. If you were to reformat it you probably have more than enough material to create a membership site.

This allows you to charge a monthly fee for access to your material.

Think of each chapter as a module of your membership site. For each chapter you could provide a pdf version of the chapter, a mind-map of it, an audio recording, possibly cut into chunks and short videos.

You could add exercises, surveys, questions for reflection – anything that will add value to the material you have already created.

Social Media

Social media can help create a buzz around your book launch and can also feed into other promotional channels.

The social media where you must have a presence for your book are Twitter, Facebook, YouTube, Pinterest and your blog. Depending on your market, LinkedIn may be relevant.

Consider setting up a Facebook Page (used to be called a Fanpage) dedicated to your book. Set up a YouTube Channel,if you don’t already have one.

Create a WordPress blog dedicated to promote your book where you can easily post blog entries, short videos and audios to help with your promotion.

Product Launches

Of course conventional publishers do launch and promote books. But although they do this for J K Rowling, don’t expect them to put any effort into launching your book unless you have agreed a specific book launch budget and what it will contain.

If you follow the guidelines laid out for internet marketing product launches pioneered by Jeff Walker, however, you can get a great deal of the effect while safeguarding your budget.

Conventional Advertising

Very much bottom of the pile is conventional or mass advertising. Conventional adverts are expensive and have a horribly low response rate.

The challenge is the relevance of your advert in a mass-market medium like a newspaper or a magazine.

While more targeted periodicals are a better bet, there is still the fact that conventional adverts are a scatter-gun approach where you really need a sniper’s rifle.

Using the direct marketing techniques that I’ve covered above can be much more effective. This is because they are targeted at your niche specifically, so the relevancy of your message is much higher.

Because the relevancy of your message is higher, it’s more likely to be read and acted upon. In other words, your promotion is much more likely to reach those people who are most receptive.

Pulling It Together

I’ve covered all the elements that are considered by conventional publishers for promoting your book. And I’ve added a number of others that are not well addressed by them.

Your book promotion strategy needs to be comprehensive – to be successful it should contain most of these elements. It also needs to be planned and co-ordinated to ensure that you reach your target market and find them receptive.

Finally, to be successful, your book promotion strategy should operate consistently over time – I suggest a period of 90 days for an integrated book promotion strategy.

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FCB celebrates AdFocus wins

It was a ‘good night out’ for FCB Africa and its agencies at the Financial Mail AdFocus Awards held on 23 November.
Not only did FCB Joburg take home the Large Advertising Agency of the Year award and Hellocomputer the Digital Agency of the Year trophy, FCB Africa CEO and Chief Creative Officer, Brett Morris, was named Agency Leader of the Year.

“It certainly was a night to remember,” said Morris. “I’m exceptionally proud of FCB Joburg and Hellocomputer. Both agencies and their teams worked very hard this year on their business and creative performance, and achieved much that benefited their clients’ and their clients’ brands. Both certainly deserved the accolade of agency of the year.

“The group’s performance over the past 12 months certainly contributed to the fact that I was honoured last night with the Agency Leader of the Year award.

“In my opinion, this award is as much a team award as it is an individual one, and so I thank everyone at FCB in Johannesburg and Cape Town, Hellocomputer and 1886 who got behind me this year and made our business soar.”

FCB Joburg leads first-ever Pendoring official ranking

FCB Joburg, the largest full-service agency within the FCB Africa group, has taken pole position on the first-ever Pendoring official ranking table with a total of 56 points while its sister agency, FCB 1886, placed in seventh position with 25 points. FCB Cape Town, with 11 points, just missed a position in the top 10 ranked agencies.
The ranking was created by the organisers of Pendoring 2016 and uses the Cannes Advertising Festival ranking as a guideline. This is a points-based methodology for shortlisted agencies (two points), Silver (five points), Gold (eight points) and overall winners of the Prestige and Umpetha Awards.

FCB Joburg’s haul included one of the only eight Gold Pendorings awarded to professional agencies on the night for a newspaper campaign in Afrikaans for Toyota ‘Hilux’tjie’ and added six of the 29 Silver trophies to its haul, making it the most awarded agency in terms of Silver.

Here its wins included several in the newspaper advertising category – NetFlorist ‘A War of Words’ (Afrikaans and Sotho), Toyota ‘Bad Parts’ (Afrikaans and Zulu) and Lexus Multi Terrain ‘Directions’ (Zulu); a Silver in the online & mobile advertising/social media & email marketing category for Toyota ‘Rampartytjie’; and two Craft Silvers – one for writing and one for music & sound design for NetFlorist ‘A War of Words’ (Afrikaans and Sotho).

FCB 1886 and FCB Cape Town also took Silver in the newspaper advertising category – FCB 1886 for Cell C’s campaign ‘Lugtyd-oordrag’ (Afrikaans) and FCB Cape Town for BMW Motorrad (Afrikaans) while FCB 1866 two Craft Silvers – both for writing – for Cell C ‘Lugtyd-oordrag’ (Afrikaans) and Lexus ‘Stiller Kajuit’.

“We’re nearing the end of the year and what a good one it’s been for FCB, both creatively and on the new business front,” said Group CEO and Chief Creative Officer Brett Morris.

“This latest outing comes after a sterling performance at the 2016 Loerie Awards, especially for FCB Cape Town and Hellocomputer whose ‘Testi-monials’ campaign for Cancer South Africa notched up a total of six awards including three Golds,” he said.

In addition, FCB Africa claimed the Robyn Putter Award for the third consecutive year at the 18th annual Sunday Times Top Brands awards function – making its fifth Robyn Putter Award in total – with 32 points. The agencies placing second and third achieved 18 and 17 points respectively.

“Altogether, these make for an exciting 12 months for the group and its clients; I’m very pleased with the creative momentum we’ve been able to achieve,” Morris added.

Toyota Aygo campaign beats targets

“Our goal with this campaign was to remind our prime target market, young adults and their parents, of the youthful and urban design of the Aygo, as well as its cool features and exceptional value for money,” said Toyota SA marketing executive, Aidan Castille.

“This rather off-the-wall campaign did just that, delivering 50% more impressions than we’d targeted and 988% more clicks than we’d expected. Naturally, we’re more than satisfied,” he said.

The campaign, which challenged the Aygo’s young adult target market (18-24 years) to video their pitch for an Aygo and upload it to Toyota’s social media platforms ran for only three weeks, and was driven by eight quirky webisodes (they’re hosted by a hamster), social media and a cinema ad.

While the reward for them doing so was the opportunity to win two tickets to a mega concert in Los Angeles and a pair of super-trendy Yeezy boots, Toyota’s ‘reward’ was the social media shares and ‘Aygo seeds’ that would be planted in parents’ minds when their children showed them their videos.

The online elements of the campaign can be viewed at
or on YouTube:,,,,,,,

Winners of the trip to Los Angeles, Chelsea and Sanchia Tibshraeny, are already in the City of Angels. You can view their winning pitch at


Client: Toyota South Africa
Brand: Toyota Aygo
Marketing executives: Aidan Castille and Nkateko Shilenge
Chief Creative Officer: Brett Morris
Creative Director: Tian van den Heever
Executive Business Director: Reagen Kok
Group Account Director: Wendy Lundie
Copywriter: Tshepo Mosoeu
Creative: Thabang Manyelo
Producer: Vanessa Borthwick

Sell Books Fast – 7 Twenty-minute Book Promotional Tips

Too often book promotion goes at the end of our “to do” list because it all seems to take up so much time but book marketing services aren’t always necessary. Regardless of whether you have chosen to self publish or have been published by a traditional publisher, there are dozens of things you can do in less than twenty minutes. Added together, they will help round out your book marketing efforts to create a significant difference in selling your book.

[1] Sell some autographed books!and then they send readers to your web site to buy the autographed book directly from you. They rank rather high in the internet search engines, so it will definitely bring you some new customers. Lots of authors don’t realize how to sell books on the internet in a unique way. This is a simple way to start. If you chose to self-publish your book, it in as many of these autographed shops as possible.

[2] Visit and make sure your book(s) have appropriate tags so you’re no longer asking, “How and where can I sell my books?” Remember, people often put their problem into search engines so rather than tagging a book just “marriage” and “relationships” tag it “marriage help” “try to avoid divorce.” Go to your book’s Amazon web page and scroll down to “Tags customers associate with this product” and then add your own tags. Be sure to brainstorm which keywords customers may use to find you. Pretty soon you’ll be a pro at how to sell books on Amazon.

[3] Do a reverse “pen stealing.” Always carry a stash of pens in your purse, briefcase and car with your books information and web site. When you go into stores, pull one your own pen to sign the credit card slip and then casually leave it behind. Join a book marketing network to help you think of more out-of-the-box book marketing ideas.

[4] Sign up for Google Alerts on any topics you should be aware of. Specifically, be sure to note any blogs that are posting articles on your topic and then go and make comments on them and introduce yourself. If you write articles on the topics they post on, let them know where they can be found and that they can reprint them. This is a terrific way to sell books online.

[5] Do you have an excellent quote in your book that people are going to highlight? Let’s hope you have at least a few nuggets! Submit your quotes to quotation databases. Just Google “submit quote” or “submit quotation.”

[6] Occasionally go to the National Public Radio’s web site to find out what books they are talking about. You can also get more information about syndicated book related radio shows.

[7] Call your readers! You can send out a voice broadcast to people for just $.12 per call.This is a great way to connect with people on your mailing list and even cheaper than mail. Have you ever received a phone call from your favorite author? I haven’t, but it would catch my attention!

When any book marketing idea comes to you that you don’t have time to follow through on immediately, even if it seems silly at the time, be sure to bookmark the web site or write it down. When you have portions of free time chip away at a few fast ideas and soon your promotional efforts will sell your books!